Do You Know The ROI Of Your Website?
Your website’s ROI (or Return On Investment) tells you exactly how much money you’re going to make from your website per year. Essentially, knowing your website’s ROI is knowing whether it’s a viable option for you to keep paying out money on the running costs of your website, or whether you’d be better off calling […]
Why Marketing Should be Viewed as a Growth Opportunity and not an Expense
When you are a new or small business, the name of the game is growth. The question, though, is how to grow. With all of the expenses combined eating up your profit margin, spending any money that isn’t strictly necessary can seem like a fools’ errand. As such, it can often seem daunting to spend […]
What Are Google Ads, and Why Your Business Should Use Them?
Google Ads can make a company more successful if the campaign is implemented correctly. The marketing world has changed dramatically in recent years, and Google Ads is one of the platforms driving this transformation. Indeed, Google Ads is one of the most effective methods of paid online advertising. Google Ads allows businesses to reach anyone […]
Strategies That Will Help Increase Your Sales
When it comes to succeeding in business, there are a lot of factors at play. Quality products that solve consumer problems, excellent customer service, and effectively managing operations are just some factors that impact your success. If you want to grow as a business, though, you’ll need to increase your sales. Fortunately, there are strategies […]
How to Continue Marketing When Faced With Budget Cuts
Marketing is an essential function of any business. It’s a way to let potential clients know about your business and what you can do. Typically, marketing can be expensive and budget cuts can make it seem impossible. However, there are still ways to market your business for less money. Focus on High ROI ROI stands […]
JPG Wins Best In Website Design Category for RI Lawyers Weekly
We’re proud to announce that JPG Designs has been voted as the Best Website Designer from RI Lawyers Weekly Reader Rankings! How’s it Determined? Every year, RI Lawyers Weekly holds their annual Reader Rankings, a compilation of the best of the best in all sorts of industries from marketing to IT providers and CRM software. […]
7 Principles of Website Design That Drives Sales
Every business needs to have an online presence. Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services. However, slapping together a website using a free platform, with themes and plugins, isn’t enough. To see real results, you should invest in professional website […]
Website Design for Mobile Devices
In late 2016, mobile device usage to access the Internet surpassed computer usage to access the Internet for the first time in the digital era. Fast forward four years and a large majority of Internet traffic comes from mobile devices such as tablets and smartphones. Because of the mass shift in the devices used to […]
HOW SOCIAL MEDIA IMPROVES YOUR SEO
Developing a search engine optimization strategy (SEO) should be one of the key components of your digital marketing campaign. From presenting helpful content to backlinking to reputable sources, you have several ways to move up Google’s search engine result pages. When most business owners think about social media, they think about gaining more Twitter followers […]
How to Get Your Website in Google’s Featured Snippets
What are Google’s Featured Snippets? You conduct a Google search, and at the top of the page, you notice a block of content that presents a part of the page that you want to upload. What has Google done, and does it matter whether your web pages receive the same focused attention? Since 2014, Google […]