How To Effectively Use Videos On Your Website
Written by: Jeff Pratt
Videos are a great way of conveying information in the modern online age. Video sharing websites such as YouTube and Google Video have brought online video to the forefront of the internet experience, and anyone can now be a movie star from the comfort of their home. Adding interactive and multimedia content to your website in this way can be very valuable – particularly regarding presentations, web seminars or simple instructional videos. It is often easier to see something explained visually than to simply read a set of instructions on a plain text web page.
Among the first things you are going to have to obtain is a video to place on your the website. You may either produce your video or just go to YouTube and locate a video in your niche. One fact you should realize is you will be much ahead if you generate your video for your website. Inside the video, you will just want to present visitor a few recommendations about the niche or perhaps provide them with information that will be beneficial to them.
You can promote your business by adding video to a website. There are many ways to use video online to boost your business and interact with your customers. Below are some techniques to effectively use videos on your website in a way that works for you:
Customer Testimonials
A video testimonial is a lot stronger than a written one. It is much more believable when a potential customer, see and hear someone speaks highly, of your products and services.
Case Study
Again why just have a plainly written case study, which can be tiresome to read. Do an interview of your case study on camera, with them telling how their problem was solved with the benefits your product or service provided.
Product & Service Presentation
Add videos to your website presenting how a particular benefit from your product or service, helped one of your clients solved an individual problem they had. This works best if you can offer a benefit that your competition can not.
Product Demonstrations
If you have a product where you can demonstrate the benefits and features, then you should most certainly make a video of it. Like before, this works extremely well if you can show something valuable that your rivals can not demonstrate how your product works. This makes purchasing far lot easier for your customer as well.
Advertising
If you run ads on your website? Why not allow your sponsors to put video ads on your site, instead of plain boring text ads. You could charge more for video ads, and they are most likely to draw more attention. So your sponsors will be happy too.
Employee Communications
Now and then, you will have to inform your staff of the latest developments, like news of new features added to your products or services. Trying to express the importance can be tough with a written memo, expressing your feeling through the power of video is a lot easier.
Staff Training
Adding video to a website to train your staff is an excellent use of web video. No need for staff training rooms or unnecessary travel expenses, so not only you save time, but you save a few pennies too. You can allow your employees to discuss the training and leave feedback by setting up a single forum.
Content
Content is one important thing that search engines look for, and this video is seen as content material for your site. Now when you make your video, you should then upload the video to YouTube, and work with the embedded YouTube link to add it to your web page. Some of you may already understand this, but search engines also rank your web page by who you find yourself linking to.
Gain backlinks
If folks like your video, you may find that these folks will link to your site page to share your video with their web page visitors. This is actually what is recognized as a backlink, and the more backlinks you acquire to your website the better ranking you will end up getting.
Google ranking
Finally, incorporating video into your web page because of Google, also, ranks your web page by how long visitors stay on your website. If visitors only stay on your website for a short amount of time you will notice that Google will not position your website very well. Google will provide you a better position if your visitors stay on your website for a long time and if they’re watching your video, they will hang out a while.
