Here are 7 must-have features every contractor website needs to turn visitors into leads (and leads into paying customers):
1. Click-to-Call Buttons (Don’t Make People Dig for Your Number)
Most of your traffic comes from mobile. If a homeowner can’t tap and call you instantly, they’ll just call the next guy. Add click-to-call buttons in your header, footer, and on every service page. Bonus points if you include “Call Now for a Free Quote.”
2. Clear, No-Fluff Service Pages
Don’t bury your services in a giant paragraph on the homepage. Create dedicated pages for each core service — like kitchen remodels, roof replacements, or emergency plumbing. Not only does this help with SEO, but it makes it super easy for people (and Google) to know exactly what you do.
3. Project Photos That Don’t Look Like Bigfoot Took Them
Before-and-after photos are gold, but only if they’re clear, real, and professional. Skip the blurry shots and show off your craftsmanship. If you don’t have great images yet, start taking them. (Seriously — a good photo of a finished job is worth a thousand Yelp reviews.)
4. Trust Builders: Reviews, Badges & Associations
Homeowners are nervous about who they let into their homes. Show off your 5-star Google reviews, trade memberships, licenses, and certifications. Add real testimonials with names and towns — not just “John D.” who may or may not be your cousin.
5. Fast Loading, Mobile-Friendly Design
If your site loads slower than concrete cures, you’ve got a problem. People bounce fast. Your site should look great and load quickly on all devices, especially phones. Speed and mobile-friendliness also help with SEO — double win.
6. Simple Quote Request Forms
Make it easy to take the next step. Add short, clear contact forms with fields like “What type of job?” and “When do you need it done?” Bonus points for adding dropdowns to streamline the process and reduce junk leads.
7. Local SEO Essentials (So You Actually Show Up in Google)
Your site should include location-based keywords like “bathroom remodeling in Warwick, RI” and be optimized for nearby towns. Add a service area page or list towns you work in. Oh — and make sure your Google Business Profile matches your website info exactly.
Final Nail in the Coffin: Don’t Set It and Forget It
Your website is not a brochure — it’s a tool. Keep it updated, review performance monthly, and don’t be afraid to tweak your content. When it’s built right, your site brings in leads while you’re busy swinging hammers (or relaxing on a rare day off).
Need help getting your contractor site up to code? We build custom, lead-focused websites for contractors that look great, load fast, and actually get you calls. Let’s talk — no pressure, just solid advice.
Bonus: How to Tell if Your Website is Missing These Features
Quick checklist for busy contractors:
✅ Can someone call you with one tap on their phone?
✅ Do you have a separate page for each main service?
✅ Are there clear, real project photos?
✅ Do you show off your reviews, certifications, and associations?
✅ Does your site load in under 3 seconds on mobile?
✅ Is your contact form short and easy to use?
✅ Do you mention your location and service areas clearly?
If you answered “no” to more than one… it might be time for a tune-up.
Contractor Website FAQs
- Q: How much does a professional contractor website cost?
A: It depends on your needs, but a custom site typically ranges from $3,000 to $10,000. It’s not just about looks — it’s an investment in your business’s lead generation.
- Q: Do I need a separate page for every service I offer?
A: Yes, if you want to rank on Google and help customers quickly find what they’re looking for. Think of each service page as a digital salesperson.
- Q: What if I don’t have great photos of my work?
A: Start now! Even smartphone pics can work if they’re well-lit and focused. We also offer professional photo packages for clients who want to level up.
- Q: How long does it take to build a new site?
A: Most projects take 4–8 weeks, depending on content, revisions, and any extras (like photo shoots or advanced functionality).
Which Contracting Industries Do JPG Designs Work With?
- General Contracting & Builders
- HVAC & Plumber
- Roofing-Construction
- Interior & Exterior Painter
- Landscaping & Hardscaping
- Restoration (Water, Fire, Mold Remediation)
- Dumpster Rental
- Locksmith
- Pool Services
