How to Write Content for Your Small Business Website

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Are you ready to launch your first website for your small business? Maybe you’re a new business or you are simply re-designing your website, either way, designing a website is an exciting element of owning your business. Your website is the core of who you are; especially if your business works around your site.

With that being said, it is vitally important that your website engages your customers and drives revenue for your business. Not everyone has the gift of professional writing, in fact, creating clear content is extremely hard. As a small business, you may not have the money in your budget to hire a professional team of writers so the tedious task is up to you. Don’t worry! All you need to learn are these three easy steps to write content for your small business website:

1. The Two C’s

The two C’s stand for clear and concise. The first and most important aspect of writing content on your website is ensuring your message is both clear, easy to read and understand, concise and straight to the point. You don’t want to lose your customers on the first click because your home page had too many words they felt overwhelmed. On the other hand, you also don’t want to have too little words that they can’t figure out what your business is. Here are some helpful pointers that will help you create clear and concise content:

1. In a Word doc or on a piece of paper write down your businesses main services.
2. Now, create a 5 to 10-word sentence that describes what your business does. This will typically be your headline on your homepage
3. Keep your paragraphs short: approximately 3 to 5 sentences.
4. Lastly, ensure your sentences to not exceed 15-25 words, or else you may lose the attention of your website visitors.

2. Get Your Message Across

The next most important aspect of your website content should be your message. Every piece of information on your website should strive to tell your company’s vision and simply describe your services, products or offer. It is important that customers can immediately find out a business’s core purpose and message by just scrolling through their website. This means your website should restate your business’ mission statement at least once and have an about me page that briefly explains why you do what you do. If you do not clearly state your message it will be hard for customers to trust you, or to keep them from choosing another service over yours. The tip from the pros is to be purposeful with all your content.

3. Don’t “Over Sell” Yourself

As a small business, you should refrain from over-selling yourself. You don’t want to come off as a sales company or too pushy, leave that up to the large corporations. As a small business people already value you for your personal and intentional purpose. Small businesses are usually a family-owned business, which customers are already coming to you because of that. So, keep your website simple yet personal, making your readers feel welcomed and familiar with your business.

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