When it comes to running a successful business, acknowledging and rewarding your loyal customers is an absolute must. This is because customers want to feel appreciated and valued for spending their hard-earned money on your business services or products. This is especially important if you’re a small business just starting out. Rewards or incentives can truly create life-long customers. Therefore, the following list includes some of the best ways to show your appreciation to top loyal customers.
Send Promotions and Offer Deals
There’s a reason why so many established companies tout “Member Only Deals” within their advertisements, and that is because it works. However, simply sending out a coupon or two won’t be enough to truly wow your customer. Deals and promotions should be personalized based on data you’ve collected. This doesn’t have to be a complicated tactic that forces you to research each and every customer but rather what their shopping tendencies are. For example, if someone purchases often a particular brand of clothing you may offer them discounts or other promotions pertaining to that brand.
Host an Appreciation Day Event
What better way to not only bring people together but reward loyal shoppers at the same time than by hosting an appreciation day event? So, you might be wondering, what does an appreciation day event actually entail? The good news is that it can be anything you want it to be as long as it provides value to your customers. This can be by providing them with an overall great atmosphere. Include live music, free food, goodies, and special discounts for that day only.
Ask for Feedback
Perhaps one of the most effective ways to show appreciation is to simply listen to your customers. Ask people for their feedback on your business. This can include asking about their past experience, good or bad, or simply what they wish to see from your company in the future. Add easy ways for people to join the discussion. Social media pages are a great place for people to leave their comments. Note that you should be prepared for negative feedback.
Running a business is no doubt a challenging blessing. However, you must never lose sight of those who have helped you grow, your customers. Therefore, it is highly recommended to adhere to the list of tips above and continue to grow.
To get loyal customers in the first place, you’re going to need to have a good marketing plan. Contact us to learn more about how we can help you make one!