Simple Marketing Tips for 2023
- Improve Your Local Search Rankings
- Create More Contact to Drive Traffic
- Be More Social
- Review & Audit Your Website
- Establish a Marketing Budget
- Take More Pictures & Videos
- Ask For More Referrals & Incentivize
- Stay Active with Email Marketing
- Get More Google Reviews
- Boost Your Website Conversions
1. Improve Your Local Search Rankings
When you’re searching your business locally, how well does your listings show up online? Are they even present in your target markets? In case your answer to either of these isn’t good, you may want to consider reviewing your Google Business Profile (GBP) and overall website ranking. When you are evaluating your GMP, you need to ensure all information is filled out properly. This includes service areas, website links, images, service types, categories, etc. Your website should also promote your target service area and services provided to match your Google Business Profile. By optimizing and posting to your GMP every month, you will get more leads and calls online. If you need help with local search and SEO, contact us for a consultation.
1. Create More Contact to Drive Traffic
Your potential customers like to do their research online before making any financial decisions. They review several websites to see which company has the best services and offerings. If your website does not have any supportive content pertaining to their issues, your company will not come up in any of their searches. Without any helpful information to offer your target audience, they will never find you online. Overall, Google loves to see original new content on your website at least once a month. For the best outcome, you should be posting 1-4 times a month to keep your website content fresh and relevant. If content writing is not your strong suit then contact us to see how we can help.
3. Be More Social
Start by creating a social posting calendar for the next year and hold yourself to it. Whether you post once a day or once a month, you need to follow a steady posting schedule. Consistency will be your best marketing strategy in your tool belt, so make sure you use it! It’s not realistic to expect substantial growth overnight by posting one blog or Google ad every three months. This process takes time and effort to gain traction in the right market, so you have to be patient, learn and adapt. For social media, you should plan to post at least once a week and invest in paid ads via Facebook and Instagram. Your business can gain a lot of attention and build great brand awareness with the right social media strategy.
4. Review & Audit Your Website
How up-to-date is your website? Are your products and/or services relevant and currently offered? Does your brand display the correct message? Usually, websites that were designed over five years ago need substantial updates to keep up with the industry. The foundation of your brand is trust, and if you no longer advertise aspects on your website, users will not trust what else you are offering. Forgetting about your outdated postings, services and business information will lead to a loss in customer base. That is why it is important to keep up to date with website content. When you review your website, also take a look at the overall design and layout. If the design looks stale, it may be time to think about a website redesign. Website redesign services is one of our primary offerings at JPG Designs. Contact us for a free consultation to see how we can help you upgrade and redesign your website.
5. Establish a Marketing Budget
If you really want to expand your business and/or get higher end customers, you need to be serious about investing in digital marketing campaigns. Most successful companies re-invest about 4–10% of their revenue into online marketing. Typically with digital marketing campaigns, business owners see a very good return on investment (ROI). Understandably, spending $1,500-$5,000 a month on digital marketing may seem like a lot. However, if you can bring in $5,000 to $30,000+ a month from your online marketing, then deciding to continue the campaign is a no-brainer. Overall, these are just the starting numbers. The more you grow your target audience, the bigger budget you will need in the long run. You just need to make sure the ROI is there to be sustainable. At JPG Designs we are very selective about who we work with for digital marketing clients, contact us today to see if you are a good fit.
6. Take More Pictures & Videos
No matter what type of business you’re in, a picture or quick video is worth 1,000 words. So it is in your best interest to take at least 5-10 pictures and 1-2 videos a week to use for marketing purposes. With this content, you will be able to use it on your social media accounts, website and Google Business Profile. Even if you don’t use the media content right away, building up a media database for the future will help you in the long run. Most customers are visual learners, so keeping their attention with a high quality picture or quick video will help narrate your brand and grow your business.
7. Ask For More Referrals & Incentivize
Your client base can be your best cheerleaders to help grow your business. By offering referral commissions and incentives, you can entice customers to do the legwork for you. This referral process will keep potential customers talking about your company’s services and hopefully ask for more information. It is really a win-win situation, the person who refers to you looks like the hero and you get a new customer without having to spend any money up front on marketing. The best way to promote this kind of offer will be through your website, social media and email marketing campaigns. Speaking of email marketing, let’s take a look at the next topic.
8. Stay Active with Email Marketing
Email marketing campaigns are simple, strategic, and effective within every industry. A consistent newsletter will remind your customers about certain events, updates and specials they will not want to miss out on. This will peak their interest and hopefully continue their patronage. You will be in good shape as long as you have a qualified database of contacts who are willing to receive updates. Overall, this can be a very effective and affordable way to get your name out there each and every month. If you don’t have time or don’t want to bother with the technicalities, JPG is always here to help. Contact us today for email marketing campaigns.
9. Get More Google Reviews
When was the last time that your business received a good 5 star Google review? No matter if you are buying a $10,000 service or a $10 product, most customers are looking for proof of concept and great reviews to back it up. A lack of 5 star reviews on your Google Business Profile will hurt your business greatly. Suppose your company has only 7 reviews with an average of 4.2 stars and your competition has 100+ reviews with a 4.8 average rating. Who would your potential customers call first? The most effective way to get reviews is to send out surveys on a regular basis asking for feedback. If you don’t ask for feedback, only about 4% of your customers will go out of their way to write a review. More than likely, people would only go out of their way to leave a negative review before you get the chance to ask for their feedback. Review and reputation monitoring is a huge key to success, but often overlooked. At JPG Designs, we can help you with getting more 5 star reviews month after month. Contact us today for a free consultation.
10. Boost Your Website Conversions
Do you know how well your website converts users into customers? If you’re getting traffic, but no calls or leads, you might want to look into solutions. To get these conversions, calls to action need to be placed in the right locations to grab the user’s attention. If there are no call to action buttons, users may not know what to do next and will move on to the next website. Some other factors for conversion optimization are:
- Mobile friendliness of your website
- Readability of your content
- Competitive advantage
- Problem/Solution focused content
- Design layout & functionality
These are just a few of the ways you can improve your website conversion rate. From there you will want to track each and every conversion, that is typically done using Google Analytics. Of course you will want to make sure your website is getting enough traffic, and if it’s not, well that is a whole other topic to review. For more help on website conversions, you know who to contact, JPG Designs of course.