How can you optimize your website content for Google?

What types of factors can influence Google search algorithms? Google is a very powerful advertising tool in order to gain more traction towards your business. Understanding the basics of Search Engine Optimization (SEO) will help immensely when advertising on Google and to ultimately maximize your profits. Like most things in life, Google’s search algorithm is […]

Online Marketing Vs. Print Advertising

What is marketing? Marketing is the process of knowing one’s target audience and communicating effectively to sell one’s product or service. There are several marketing strategies to advertise a company’s products, including print advertising, digital marketing, social media campaigns, and web advertisements. An effective marketing strategy is to find your target market and where they […]

What Are Google Ads, and Why Your Business Should Use Them?

Google Ads can make a company more successful if the campaign is implemented correctly. The marketing world has changed dramatically in recent years, and Google Ads is one of the platforms driving this transformation. Indeed, Google Ads is one of the most effective methods of paid online advertising. Google Ads allows businesses to reach anyone […]

7 Tech Trends That Will Influence Your Marketing Strategies in 2021

2021 will be a year of continued change in the digital marketing space. Here are seven trends to leverage. Digital marketing has become a major part of modern consumerism. Providing more authentic content, leveraging chatbots and voice search, using social media marketing to a greater degree, and creating an engaging user experience are among the […]

HOW SOCIAL MEDIA IMPROVES YOUR SEO

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Developing a search engine optimization strategy (SEO) should be one of the key components of your digital marketing campaign. From presenting helpful content to backlinking to reputable sources, you have several ways to move up Google’s search engine result pages. When most business owners think about social media, they think about gaining more Twitter followers […]

How to Get Your Website in Google’s Featured Snippets

What are Google’s Featured Snippets? You conduct a Google search, and at the top of the page, you notice a block of content that presents a part of the page that you want to upload. What has Google done, and does it matter whether your web pages receive the same focused attention? Since 2014, Google […]

How to Setup and Optimize Your GMB (Google My Business)

How to Setup your GMB A businesses with a properly set up Google My Business profile can get your company ranked higher in local searches. Setting up and optimizing your GMB is one of the the best things you can do to get found locally and increase your sales volume. Read on as we explore […]