Succeeding in business today means more than establishing a website and updating it periodically. Entrepreneurs should be on the lookout for trends in technology, including new social media apps that will drive customers to their companies and allow for more satisfying interaction. Using new technology can help you stay a step ahead of the competition.
New Social Media
Social media is much more than Facebook, Twitter, and Instagram. New social media apps are being developed and marketed every day, and while it is tempting to want to be on all, doing so is impossible. Choose ones that work for your brand. Tik Tok was the world’s most downloaded app in the first quarter of 2018 and is ideal for getting out the word through short videos of 60 seconds or less. Lasso is a similar video app launched by Facebook that is geared toward teens. If you’re looking for a way to broadcast live events, consider Caffeine, a streaming app that you can use in real-time.
One of the things you should want for your business is to provide great customer service. While this mainly falls on you and your employees, artificial intelligence can help automate the process. According to MX you can use conversational AI in messaging apps and chatbots on your website to automate communication with your customers. By staying in touch with your customers and providing them with in-depth answers to questions, they’re sure to give you their business again. Using conversational AI can also save you and your company money. Instead of having to spend money on a call center facility and the many employees needed to fill positions, you can spend money on just the conversational AI software.
Scale Up With Well-Implemented Technology
The use of the right business technology can help you increase profits and stay ahead of competitors. According to the Manifest, one of the newest trends is using augmented reality devices. The old adage of “show me, don’t tell me” works even better on the Internet. Businesses can use augmented reality headsets and similar devices during virtual meetings to allow remote clients to step into designs and see how they would work in applications.
Choose carefully when adding new technology to your operation. Just because it’s popular doesn’t mean it’s a good fit. Make sure you’ll benefit from the ones you’ve chosen before you put them into action.
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