Infographic: Online Marketing Trends and Tips for Small Businesses

If you’re a brick-and-mortar-only business you may have doubted the power of having a business website. Is it worth the time, trouble and cost? Well, doubt no more. We’ve got the scoop on the value of websites, online marketing, social media, blog content and mobile optimization for small businesses – both online and at brick-and-mortar locations.

Download the latest SCORE infographic, “Making Your Website Work: When You’re Online You’re in Business” for the hard numbers on how other small businesses are capitalizing on optimized websites, social media, online lead capture, paid advertisements vs. organic search results, blog reviews/recommendations, and SEO techniques. Scroll all the way down to find all of these insights boiled down into 3 tips for small business owners to best use their online presence as a revenue generator.

Making Your Website Work!

Who is looking for your business?

97% Look online for local products and services!
70% of smartphone owners have connected with a local business after a search.
61% of U.S. online consumers have made a purchase based on recommendations from a blog.
70-80% Ignore paid ads and focus on search results
SEO typically yields a 14.6% Close Rate on leads

But Most Small Businesses Haven’t Put All The Website Pieces Together:

47% Don’t even have a website…
65% Don’t capture leads online…
95% Aren’t mobile-optimized…
75% Don’t integrate social media…

So here’s what you do:

Start Blogging!
Business to consumer bloggers generate 88% more leads/mo. than those that don’t.
Get A Website!
Be open 24/7, everywhere. 67% users say they’re more likely to buy from a mobile-optimized site.
So Social!
Businesses that add Social Media to their sites saw 400% more unique visitors.

Credit: http://www.score.org/resources/making-your-website-work-when-online-youre-in-business