Best Email Marketing Software for Small Businesses in 2022

Email marketing success often depends on finding the right software. The best email marketing software for small businesses is affordable and easy to use for email campaign creation, automation, reporting, lead nurturing, and triggered emails to increase conversions. We compared dozens of providers and narrowed it to the six best email marketing services to make your […]

10 Things Every Small Business Website Needs

From contact information to customer testimonials, here are the essentials that will effectively help you do business. November 8, 2010 The Web is full of horrendous sites, and we’re not just talking about bad design. There are many other elements besides how your website looks that go into making it customer-friendly — not to mention […]

Website Color Guide, How to Use Color on Your Website

The color palette of a website is quite important to a business, but it is often overlooked. In this article, I will discuss the importance of choosing correct colors for your business. Colors are a powerful tool that can create a sense of identity and creativity. For example, if you choose the wrong colors for […]

DIY / Free & Paid Ways to Drive More Traffic to Your Website

All companies and organizations that want to expand their reach online need a website and branded content to match. Even those without a website, should have one created with optimized web content. The website of an organization is vital and it is one of the best ways to market what your company is all about. […]

10 Google Secrets You’ll Want to Know

Do you consider yourself a Google expert? Think you know all the ins and outs of the search behemoth? If you answered yes to either of those questions, you might be in for a surprise. Google contains myriads. The search giant constantly evolves its algorithms and offerings, from secret search functions to in-house SEO guides. […]

Why Your Website Should Be ADA Compliant

If you are not ADA compliant, your website is not doing its job. ADA compliance is crucial for any business that wants to be successful in today’s world. ADA compliance makes it easier for people with disabilities to use the internet and interact with businesses on a level playing field. Many ADA compliance standards can […]

Do You Know The ROI Of Your Website?

Your website’s ROI (or Return On Investment) tells you exactly how much money you’re going to make from your website per year. Essentially, knowing your website’s ROI is knowing whether it’s a viable option for you to keep paying out money on the running costs of your website, or whether you’d be better off calling […]

Why Marketing Should be Viewed as a Growth Opportunity and not an Expense

When you are a new or small business, the name of the game is growth. The question, though, is how to grow. With all of the expenses combined eating up your profit margin, spending any money that isn’t strictly necessary can seem like a fools’ errand. As such, it can often seem daunting to spend […]

What Are Google Ads, and Why Your Business Should Use Them?

Google Ads can make a company more successful if the campaign is implemented correctly. The marketing world has changed dramatically in recent years, and Google Ads is one of the platforms driving this transformation. Indeed, Google Ads is one of the most effective methods of paid online advertising. Google Ads allows businesses to reach anyone […]

7 Tech Trends That Will Influence Your Marketing Strategies in 2021

2021 will be a year of continued change in the digital marketing space. Here are seven trends to leverage. Digital marketing has become a major part of modern consumerism. Providing more authentic content, leveraging chatbots and voice search, using social media marketing to a greater degree, and creating an engaging user experience are among the […]