DIY / Free & Paid Ways to Drive More Traffic to Your Website

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All companies and organizations that want to expand their reach online need a website and branded content to match. Even those without a website, should have one created with optimized web content. The website of an organization is vital and it is one of the best ways to market what your company is all about. […]

10 Google Secrets You’ll Want to Know

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Do you consider yourself a Google expert? Think you know all the ins and outs of the search behemoth? If you answered yes to either of those questions, you might be in for a surprise. Google contains myriads. The search giant constantly evolves its algorithms and offerings, from secret search functions to in-house SEO guides. […]

Why Your Website Should Be ADA Compliant

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If you are not ADA compliant, your website is not doing its job. ADA compliance is crucial for any business that wants to be successful in today’s world. ADA compliance makes it easier for people with disabilities to use the internet and interact with businesses on a level playing field. Many ADA compliance standards can […]

Do You Know The ROI Of Your Website?

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Your website’s ROI (or Return On Investment) tells you exactly how much money you’re going to make from your website per year. Essentially, knowing your website’s ROI is knowing whether it’s a viable option for you to keep paying out money on the running costs of your website, or whether you’d be better off calling […]

Why Marketing Should be Viewed as a Growth Opportunity and not an Expense

Why Marketing Should be Viewed as a Growth Opportunity and not an Expense

When you are a new or small business, the name of the game is growth. The question, though, is how to grow. With all of the expenses combined eating up your profit margin, spending any money that isn’t strictly necessary can seem like a fools’ errand. As such, it can often seem daunting to spend […]

What Are Google Ads, and Why Your Business Should Use Them?

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Google Ads can make a company more successful if the campaign is implemented correctly. The marketing world has changed dramatically in recent years, and Google Ads is one of the platforms driving this transformation. Indeed, Google Ads is one of the most effective methods of paid online advertising. Google Ads allows businesses to reach anyone […]

7 Tech Trends That Will Influence Your Marketing Strategies in 2021

Marketing Strategies in 2021

2021 will be a year of continued change in the digital marketing space. Here are seven trends to leverage. Digital marketing has become a major part of modern consumerism. Providing more authentic content, leveraging chatbots and voice search, using social media marketing to a greater degree, and creating an engaging user experience are among the […]

Strategies That Will Help Increase Your Sales

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When it comes to succeeding in business, there are a lot of factors at play. Quality products that solve consumer problems, excellent customer service, and effectively managing operations are just some factors that impact your success. If you want to grow as a business, though, you’ll need to increase your sales. Fortunately, there are strategies […]

Website Design for Mobile Devices

website design for mobile

In late 2016, mobile device usage to access the Internet surpassed computer usage to access the Internet for the first time in the digital era. Fast forward four years and a large majority of Internet traffic comes from mobile devices such as tablets and smartphones. Because of the mass shift in the devices used to […]

HOW SOCIAL MEDIA IMPROVES YOUR SEO

HOW SOCIAL MEDIA IMPROVES YOUR SEO

Developing a search engine optimization strategy (SEO) should be one of the key components of your digital marketing campaign. From presenting helpful content to backlinking to reputable sources, you have several ways to move up Google’s search engine result pages. When most business owners think about social media, they think about gaining more Twitter followers […]

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