Do You Know The ROI Of Your Website?
Your website’s ROI (or Return On Investment) tells you exactly how much money you’re going to make from your website per year. Essentially, knowing your website’s ROI is knowing whether it’s a viable option for you to keep paying out money on the running costs of your website, or whether you’d be better off calling […]
Why Marketing Should be Viewed as a Growth Opportunity and not an Expense
When you are a new or small business, the name of the game is growth. The question, though, is how to grow. With all of the expenses combined eating up your profit margin, spending any money that isn’t strictly necessary can seem like a fools’ errand. As such, it can often seem daunting to spend […]
What Are Google Ads, and Why Your Business Should Use Them?
Google Ads can make a company more successful if the campaign is implemented correctly. The marketing world has changed dramatically in recent years, and Google Ads is one of the platforms driving this transformation. Indeed, Google Ads is one of the most effective methods of paid online advertising. Google Ads allows businesses to reach anyone […]
7 Tech Trends That Will Influence Your Marketing Strategies in 2021
2021 will be a year of continued change in the digital marketing space. Here are seven trends to leverage. Digital marketing has become a major part of modern consumerism. Providing more authentic content, leveraging chatbots and voice search, using social media marketing to a greater degree, and creating an engaging user experience are among the […]
Strategies That Will Help Increase Your Sales
When it comes to succeeding in business, there are a lot of factors at play. Quality products that solve consumer problems, excellent customer service, and effectively managing operations are just some factors that impact your success. If you want to grow as a business, though, you’ll need to increase your sales. Fortunately, there are strategies […]
Website Design for Mobile Devices
In late 2016, mobile device usage to access the Internet surpassed computer usage to access the Internet for the first time in the digital era. Fast forward four years and a large majority of Internet traffic comes from mobile devices such as tablets and smartphones. Because of the mass shift in the devices used to […]
HOW SOCIAL MEDIA IMPROVES YOUR SEO
Developing a search engine optimization strategy (SEO) should be one of the key components of your digital marketing campaign. From presenting helpful content to backlinking to reputable sources, you have several ways to move up Google’s search engine result pages. When most business owners think about social media, they think about gaining more Twitter followers […]
Is WordPress the Best Website Building Platform?
Supporting around one-third of the world’s websites, WordPress has emerged as one of the most versatile platforms for presenting helpful content. From personal blogs to sites for international corporations such as NBC and Sony, WordPress represents an easy to download and free website development platform that begs one question. How Does WordPress Fare against the […]
Should I Attempt a DIY Website or Hire a Pro?
If you are looking to build a new site or fix an old one, you have two options; build a website yourself or hire a professional. A few years ago, the obvious choice would have been to hire a professional web designer. However, the rise of website builders has allowed people with limited web design […]
How to Setup and Optimize Your GMB (Google My Business)
How to Setup your GMB A businesses with a properly set up Google My Business profile can get your company ranked higher in local searches. Setting up and optimizing your GMB is one of the the best things you can do to get found locally and increase your sales volume. Read on as we explore […]