Best Email Marketing Software for Small Businesses in 2022

Email marketing success often depends on finding the right software. The best email marketing software for small businesses is affordable and easy to use for email campaign creation, automation, reporting, lead nurturing, and triggered emails to increase conversions. We compared dozens of providers and narrowed it to the six best email marketing services to make your […]

Online Marketing Vs. Print Advertising

What is marketing? Marketing is the process of knowing one’s target audience and communicating effectively to sell one’s product or service. There are several marketing strategies to advertise a company’s products, including print advertising, digital marketing, social media campaigns, and web advertisements. An effective marketing strategy is to find your target market and where they […]

What’s Best for My Website, Professional Photography or Stock Photos?

I often hear people say “I don’t need professional photography for my website,” or “we don’t need to hire a professional photographer for our site. We have plenty of stock images on our site already.” To me, that is a bit of wishful thinking. If you want to build a successful website with a large […]

10 Upcoming Web Design Trends for 2022

Given the fast-changing technological world we live in today, it is vital to stay up-to-date with the latest web design trends to keep your website interesting and engaging. Users are looking beyond what your website says to what it can do in terms of fast load times, mobile responsiveness and accessibility. In addition, companies need […]

DIY / Free & Paid Ways to Drive More Traffic to Your Website

All companies and organizations that want to expand their reach online need a website and branded content to match. Even those without a website, should have one created with optimized web content. The website of an organization is vital and it is one of the best ways to market what your company is all about. […]

10 Google Secrets You’ll Want to Know

Do you consider yourself a Google expert? Think you know all the ins and outs of the search behemoth? If you answered yes to either of those questions, you might be in for a surprise. Google contains myriads. The search giant constantly evolves its algorithms and offerings, from secret search functions to in-house SEO guides. […]

Everything you need to know about Google Analytics

Google Analytics is an important tool for making sure your website is performing as it should. What you may not know, though, is that Google Analytics can help with a lot more than just measuring how many people are coming to your site and who they are. With google analytics, you can measure things like […]

Do You Know The ROI Of Your Website?

Your website’s ROI (or Return On Investment) tells you exactly how much money you’re going to make from your website per year. Essentially, knowing your website’s ROI is knowing whether it’s a viable option for you to keep paying out money on the running costs of your website, or whether you’d be better off calling […]

Why Marketing Should be Viewed as a Growth Opportunity and not an Expense

When you are a new or small business, the name of the game is growth. The question, though, is how to grow. With all of the expenses combined eating up your profit margin, spending any money that isn’t strictly necessary can seem like a fools’ errand. As such, it can often seem daunting to spend […]

What Are Google Ads, and Why Your Business Should Use Them?

Google Ads can make a company more successful if the campaign is implemented correctly. The marketing world has changed dramatically in recent years, and Google Ads is one of the platforms driving this transformation. Indeed, Google Ads is one of the most effective methods of paid online advertising. Google Ads allows businesses to reach anyone […]