What Are Google Ads, and Why Your Business Should Use Them?
Google Ads can make a company more successful if the campaign is implemented correctly. The marketing world has changed dramatically in recent years, and Google Ads is one of the platforms driving this transformation. Indeed, Google Ads is one of the most effective methods of paid online advertising. Google Ads allows businesses to reach anyone […]
7 Tech Trends That Will Influence Your Marketing Strategies in 2021
2021 will be a year of continued change in the digital marketing space. Here are seven trends to leverage. Digital marketing has become a major part of modern consumerism. Providing more authentic content, leveraging chatbots and voice search, using social media marketing to a greater degree, and creating an engaging user experience are among the […]
How to Continue Marketing When Faced With Budget Cuts
Marketing is an essential function of any business. It’s a way to let potential clients know about your business and what you can do. Typically, marketing can be expensive and budget cuts can make it seem impossible. However, there are still ways to market your business for less money. Focus on High ROI ROI stands […]
7 Principles of Website Design That Drives Sales
Every business needs to have an online presence. Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services. However, slapping together a website using a free platform, with themes and plugins, isn’t enough. To see real results, you should invest in professional website […]
The Do’s and Don’ts for Creating a Great E-Commerce Website
Building an e-commerce website from scratch is a major task, especially if you don’t hire the right developers or designers, or if you try and attack the project yourself. The wrong design or tech decision can easily lead to a website that’s hard to navigate or just doesn’t work — costing you customers and harming […]
8 Web Design Trends for 2020
The trends that define web design change at a rapid pace. What was hot last year probably has not lasted hot going into this year. Web design in 2020 delivers seemingly endless possibilities, but not all the possibilities make it onto a computer screen. Let’s look at eight web design trends for 2020. Dark Night […]
How to Setup and Optimize Your GMB (Google My Business)
How to Setup your GMB A businesses with a properly set up Google My Business profile can get your company ranked higher in local searches. Setting up and optimizing your GMB is one of the the best things you can do to get found locally and increase your sales volume. Read on as we explore […]
The Benefits of Organic and Paid Social Media Advertising
The Benefits of Organic and Paid Social Media Advertising Creating a social media presence allows you to target the exact audience you want to reach. There are a couple of ways to go about marketing on social platforms, including both paid and organic efforts. The best approach for your promotional needs is typically a hybrid […]
How to Boost Your Brand Identity in 2020
How to Boost Your Brand Identity in 2020 Standing out from the crowd isn’t easy. You’re competing against other businesses in your industry, as well as firms vying for consumer attention. If you haven’t yet focused on boosting your identity, 2020 is the year to hone in on this crucial part of making your name […]
