How can you optimize your website content for Google?

What types of factors can influence Google search algorithms? Google is a very powerful advertising tool in order to gain more traction towards your business. Understanding the basics of Search Engine Optimization (SEO) will help immensely when advertising on Google and to ultimately maximize your profits. Like most things in life, Google’s search algorithm is […]
Online Marketing Vs. Print Advertising

What is marketing? Marketing is the process of knowing one’s target audience and communicating effectively to sell one’s product or service. There are several marketing strategies to advertise a company’s products, including print advertising, digital marketing, social media campaigns, and web advertisements. An effective marketing strategy is to find your target market and where they […]
10 Things Every Small Business Website Needs

From contact information to customer testimonials, here are the essentials that will effectively help you do business. November 8, 2010 The Web is full of horrendous sites, and we’re not just talking about bad design. There are many other elements besides how your website looks that go into making it customer-friendly — not to mention […]
What’s Best for My Website, Professional Photography or Stock Photos?

I often hear people say “I don’t need professional photography for my website,” or “we don’t need to hire a professional photographer for our site. We have plenty of stock images on our site already.” To me, that is a bit of wishful thinking. If you want to build a successful website with a large […]
Is Content Still King?

How often should I update the content on my website? One of the best ways to increase traffic to your website is by using a blog, and there are several approaches to creating one. You can utilize blog posts as a way to get more traffic to your website now or in the future. The […]
Website Color Guide, How to Use Color on Your Website

The color palette of a website is quite important to a business, but it is often overlooked. In this article, I will discuss the importance of choosing correct colors for your business. Colors are a powerful tool that can create a sense of identity and creativity. For example, if you choose the wrong colors for […]
10 Upcoming Web Design Trends for 2022

Given the fast-changing technological world we live in today, it is vital to stay up-to-date with the latest web design trends to keep your website interesting and engaging. Users are looking beyond what your website says to what it can do in terms of fast load times, mobile responsiveness and accessibility. In addition, companies need […]
DIY / Free & Paid Ways to Drive More Traffic to Your Website

All companies and organizations that want to expand their reach online need a website and branded content to match. Even those without a website, should have one created with optimized web content. The website of an organization is vital and it is one of the best ways to market what your company is all about. […]
Why Your Website Should Be ADA Compliant

If you are not ADA compliant, your website is not doing its job. ADA compliance is crucial for any business that wants to be successful in today’s world. ADA compliance makes it easier for people with disabilities to use the internet and interact with businesses on a level playing field. Many ADA compliance standards can […]
Do You Know The ROI Of Your Website?

Your website’s ROI (or Return On Investment) tells you exactly how much money you’re going to make from your website per year. Essentially, knowing your website’s ROI is knowing whether it’s a viable option for you to keep paying out money on the running costs of your website, or whether you’d be better off calling […]