Do I need SEO For My Website?
75% Don’t Scroll Beyond Page One
Consider the following statistics: Search engines like Google and Yahoo are now influencing up to 88% of business purchase decisions. Further, over 80% of internet users are typing search phrases into search engines, and they will either find you, or your competitor. At least 75% of users don’t bother looking past page one.
Statistics such as these are not myths: If you’re not ranked within the first two pages you are losing out on over 50% of the traffic and potential new business. To grow your website, you need search engine marketing expertise to get your website to the top of rankings in search engines.
Google Continuously Redefines Search
Strong search engine positions are essential to online sales and continual growth for your company and website. SEO is an on-going process constantly undergoing change and so needs to be monitored daily. Each search engine has their own set of similar, but different rules, terms and algorithms they follow to rank websites. More importantly, these rules and algorithms shift and evolve. A good SEO expert understands this process and keeps up with the latest SEO trends and techniques to ensure his or her clients stay on top and keep their rank by making necessary changes and updates.
Can’t I Just Rely Just On Great Content?
Consider the following: You’ve designed a great website and hosted it on the internet. But after a while you realize no one has visited it. The hit counter shows zero hits. This is because no one knows you are there on the internet. The question that arises, of course, is how do you now make people aware of your existence even if you have great content. The best way to promote your website is through search engines.
Research has shown that the majority of the traffic to websites comes through search engines. Although there are many other channels through which to market your website, search engines represent the best way to market all types of businesses. Search engines best other forms of marketing because they can provide targeted free traffic. In short, search engines play a strong role in making and breaking website success.
e search engines? Your mobile website should also be optimized for mobile screens to your ensure the presentably of your great content.
The Right SEO Techniques
In order to avoid any type of search engine optimization mishap, proper SEO techniques and practices are essential. It all begins with proper keyword research. Keyword Research is one of the most important elements of a search engine optimization campaign, but it’s not the only important thing you need to learn.
If you get your keyword research right, and you begin to rank highly for the keywords that make the most sense to your market, you will begin to get free traffic and visitors that buy your products or services. If you’re looking to get traffic on a massive scale, then you’ll want to rank for any and all keywords even tangentially related to your market. This will bring a ton of activity to your website, and you’ll definitely begin getting lots of traffic and sales as well. While you may not attain conversion at the highest levels, what really matters is that you are making more money than you’re spending on outsourcing your SEO.
If you’re going after hundreds of keywords at a time, you’re not going to be able to handle all the work by yourself. You’re going to need a team of outsourcers in order to help you with this massive undertaking. But if you do it right, it will pay you huge dividends in the end. Thousands of people on the internet can attest to this fact.
A Google penalty can destroy your ranking
The most crucial component of a quality SEO campaign is building relevant back links to your webpages. This is the major metric that Google and other search engines use to determine the relevance and popularity of your site. Truth is, however, that the search engines really don’t like it when web masters manipulate the search results. However, many believe that there’s nothing wrong with this; and that if you’re in business online, and believe in the products and services you are offering, then getting them in front of as many people as possible is your first priority.
If you believe in your website, and the value and benefits afforded to your customers by your products and services, then employing SEO to manipulate the search results should be perfectly acceptable. Some people will certainly not agree with this viewpoint, but take from it what you will. Implement the suggestions in this article, and you can reap the rewards that Google and the other major search engines have to offer. Your business will expand dramatically, particularly if you build the right sales funnel.
