Is the Reputation of Your Small Business Dragging Your Sales Down?
When most people start their businesses, they focus on how they will market the product, their target demographic and related issues. However, very few people think about branding. Few people understand what branding really entails and how the image their business is showing to the public could be affecting their sales. Here are some aspects […]
Hiring? How to Find the Perfect Addition to Your Team
You have a strong brand, an efficient business model, and a growing client base. The future looks bright in terms of anticipated revenue. You’ve decided that closing the distance between present and future success is going to heavily rely on bringing in someone who can provide the right blend of talent and team spirit. Hiring […]
How to Write Content for Your Small Business Website
Are you ready to launch your first website for your small business? Maybe you’re a new business or you are simply re-designing your website, either way, designing a website is an exciting element of owning your business. Your website is the core of who you are; especially if your business works around your site. With […]
Why Your Website Is Not Attracting Traffic And How To Fix It
Article by: Jeff Pratt In a world and age when everything is digital, it is almost impossible to imagine having a business without a website. There are numerous reasons why a website would be beneficial to your business. First it is way cheaper to have market online than to buy advertisement space in print or […]
How To Effectively Use Videos On Your Website
Videos are a great way of conveying information in the modern online age. Video sharing websites such as YouTube and Google Video have brought online video to the forefront of the internet experience, and anyone can now be a movie star from the comfort of their home. Adding interactive and multimedia content to your website […]
5 Ways to Speed Up Your Website
Have you ever wondered why those Fast and Furious movies are so popular? It is because we live in a society where speed is exciting. If you think that the speed at which your website loads does not matter, you should think again. In this ‘microwave society’ where we want everything done and delivered right […]
5 Reasons Why You Shouldn’t Build Your Own Website
You may be reading this thinking, “but wait, there are lots of website builder tools which promise a quick, cheap, simple website. I can build a website on my own.” Despite promises from companies like Wix about how easy it is to set up a profitable website for mere dollars, building your own WordPress site […]
Website Design 101 – How to Start a Website
Written by: Jeff Pratt, Owner of JPG Designs When it comes to starting a website from scratch it can be a little intimidating, which is why many people prefer the help from a professional. But this doesn’t mean you can’t tackle the project by yourself. If you have the patience and the right knowledge it […]
5 Ways to Decrease Your Bounce Rate
When it comes to your website analytics, higher rates are always better – right? It is always good to have HIGHER pageviews, MORE visitors and INCREASED time on site. However, there is one metric where HIGHER is bad – really, really bad – and that is bounce rates. While you may have heard of bounce […]
5 Simple Tips on How to Design a Successful Website
5 Simple Tips on How to Design a Successful Website Written by: Jeff Pratt Building a successful website is both an art and science. You have to choose the best design and ensure that the content is relevant, of the best quality and easy to comprehend. Here are 5 effective tips that can assist you […]